Privacy and Security Statement

We respect the privacy of our customers. This privacy policy statement is designed to help you understand what information we gather online and what we do with that information. Because our Web site will continue to implement new technologies and improve the services and features we provide, this policy is subject to change without prior notice. For that reason, we encourage you to review the privacy policy periodically. By using our Web site, you agree to the terms of the privacy policy in effect at that time.

Information We Gather

The type of information we gather online is summarized into six general categories. The following explains why we collect this information and how we use it.

1. General Tracking Information

We keep track of the pages visited by each user. Our Web server automatically collects some information about you when you request pages from our server, including your IP address. Your IP address is a number that is used by the Internet to identify your computer so that data can be sent to you.

We aggregate this data to track overall visitor traffic patterns. We use this information to improve our site by making it more responsive to the needs and preferences of our users. This information does not identify you personally.

2. Click Path Tracking

Using cookie technology (see below for more information), we track your click path through our site. We use this information to improve and enhance your visit to our site.

3. Registration Information

In order to register on our site, you must provide your:

  • First and Last Name
  • Driver's License and Date of Birth
  • Mailing Address
  • E-Mail Address
  • Home Phone Number
In order to ship wines, registration is required.

If you choose to register:

We require your first and last names to help us differentiate your registration profile. They also allow us to automatically populate shipping information forms should you decide to order from us. We require a mailing address in order to make the checkout process faster. Your address will also be added to our customer information database to research and offer products and services specifically designed for you and customers like you.


We require a phone number in case there is a problem with your order. We will not telemarket to you. However, you may be called and asked to participate in an optional survey designed to help us improve your shopping experience.


We require an e-mail address because, unlike your first and last name, it identifies you uniquely. We will send you an e-mail confirming your registration on our site, and in the event you forget your password, we will send it to your e-mail address at your request. Periodically, we will send promotional e-mails describing new features or products. You may unsubscribe to these e-mails at any time using the unsubscribe link.


We require a unique log in ID and password combination that allows you secure access to your user profile and preferences. If you forget your password, at your request we can e-mail it to the e-mail address you chose in your profile.

When you register, you will also have the opportunity to sign up for e-mail newsletters on certain subjects. These newsletters will be sent to you only if you choose to place your name on our mailing list. In order for us to deliver these newsletters, we may need to pass your name and e-mail address to our service providers who supply us this e-mail service.

We have legally binding agreements with these service providers that prohibit them from using your information for any purpose other than what Blue Ridge Region Wines instructs them to do with it. Therefore, if you sign up for the e-mail newsletters, you do not need to worry about receiving unsolicited e-mails from other companies as a result of Blue Ridge Region Wines releasing your information.

To stay within the law, we must validate your age (must be 21 or over) to ship wine to you. Therefore, we require your driver’s license number, State and date of birth.

If you ever need to view, change, and update or delete any of your registration information, log in and click My Account at the top of the screen. You will be taken to a page where you can access your information so that you can edit it.

4. Online Ordering Information

If you choose to purchase products from our site, you will need to provide the following information so that we can fulfill your order:

  • First and Last Name
  • Contact Phone Number(s)
  • Shipping Address
  • Home Phone Number
  • Credit Card Account Information

We use this information for the purpose of fulfilling your order. Your order information will also be used to track and analyze shopping trends. This analysis allows us to provide the highest quality products and services possible.

We do NOT sell to any third party under any circumstances any of the personal information you provide to complete your order. We request a contact phone number in case one of our customer service representatives would need to reach you, such as in order to arrange a delivery time.

We request your e-mail address because we send a single e-mail message acknowledging receipt of your order. This message contains the list of items you purchased, a reference number and the total amount of items requested, but it does NOT contain your credit card number.

5. Blue Ridge Region Wines Information

Blue Ridge Region Wines uses secure servers and applies the latest technology to secure your information and transaction data. The security method for transmission of payment data is SSLA Secured 128 bit.

Our Customer Pledge

Let us assure you:

  • We will not telemarket to you.
  • We will never sell your information to others. That's a promise.
  • Your participation is completely voluntary.
We value your business and respect your privacy.

Use of Cookie Technology

In order to register on or order products from our site, your browser must be set to accept cookies. A cookie is just an entry in a text file or folder on your hard drive. We use cookies when you visit our site, so the site can remember your specified area of interest and any other information you have saved. Cookie technology allows you to save products to you’re my account section. We also use cookies to track the items you place in your shopping basket and the pages you visit. You must enable cookies on your Web browser for Blue Ridge Region Wines to function correctly. If you are concerned about information contained in your cookie, you may delete the file(s) at the end of each browser session. View your browser's help file for more information on cookies.

The only personal information our cookie can contain is information you supply yourself. Our cookies cannot read data from your computer. If you would like more technical information about how cookies work, take a look at

Under Age Policy

We do not intend to collect any personally identifiable information from Under Age visitors through our Web site. Please do not allow Under Age people to provide any personally identifiable information, ask questions or participate in chat rooms related to our Web site. If we determine that an under age visitor provided personal information in violation of this policy, we will delete that information as soon as practical. If you become aware that such information has been provided by an under age viewer, please send us an e-mail at so we can delete this information.

Security Information

We understand that many consumers are concerned about security on the Internet. The Web server here at Blue Ridge Region Wines is designed for Internet commerce, and employs industry standard methods of protecting the security of information sent over the site. This statement describes the technologies we use and provides additional information about how we handle your credit card information. We want you to be able to shop at the Blue Ridge Region Wines site with confidence. All payment data transmissions are 128 bit SSLA secured.

Is the Information I Send You Secure While It Is Being Sent?

We strive to protect the security of the information you send to us while it is en route to our site. Every page of the Blue Ridge Region Wines site on which information is exchanged between you and Blue Ridge Region Wines employs Secure Sockets Layer technology. Secure Sockets Layer, or SSL, is a secure and encrypted method of communicating between your browser software and our Web server. SSL is the most common method of secure communication used on the Internet, and SSL technology is built into most major browsers. When you provide information or place an order with us, the information is sent to us via this secure, encrypted SSL connection. A quick method of identifying a secure Web page is to look at the address of the page. Secure pages will usually appear with an address that starts with "https://" rather than the standard "http://".

We provide links to Web sites outside of as an added convenience to the user. Any link included does not imply or convey endorsement of the other company or organization, its site or its products or services. We are not responsible for the privacy, terms of use or other policies of any other Web site.


What Happens to My Information After You Receive It?

SSL protects information en route to us and the Verisign™ certificate confirms that we are the recipient of this information. How the information is handled after it arrives is every bit as important to maintaining security. Once you are finished shopping and you have typed in your shipping information, e-mail address and credit card information, and you have clicked "Submit Order," your encrypted information is sent to our server. All data collected is stored on our site only.

Security Questions or Comments

We are committed to providing a secure, friendly site where customers can shop without undue concern over security. When we receive your information, we use commercially reasonable efforts, including the measures described above, to protect the security of your information on our systems. However, just like retail store credit card transactions, no data transmission over any wireless network can be guaranteed to be absolutely secure. Therefore, we do not warrant or ensure the security of any information sent to us online.